Download The B-Word, a book not not about branding


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    The Not Not Books

    A series of professional and academic books focusing upon the applied real power of the hottest topics in business.

    In order to fully immerse yourself in the contents of these books, you first have to remove the ‘subject.’ This act of putting aside broad business terms such as ‘branding’ aims to strip away the intellectualisation of the subject matter, instead replacing it with a direct focus on the power of its application.

    In ten, fast-paced, insightful and energetic chapters, The B Word provides a refreshing perspective on improving business performance. From his global perspective, Chris Fogg, CEO and Founder of Opportunus, identifies approaches that have had transformational influences upon professionals and entrepreneurial businesses worldwide.

    The B Word - Download your free ebook
    I have been through several branding and rebranding exercises in my career and wondered if I would learn anything new from this book. In reality, it was a great reminder of things that I once knew, but had stopped thinking about. A great refresh that has led to several quick actions.”
    Ben Legg
    McKinsey, Coca-Cola, Google
    About the author
    After graduating from the renowned Glasgow School of Art, Chris was invited to work at Saatchi & Saatchi, London. In 2008 Chris founded Fogg, an award winning brand consultancy that established a reputation for combining the energy of creativity with the rigour of consultancy.
    For over a decade, Fogg became an internationally recognised growth consultancy combined with an award winning creative studio. Praised for their ability to deploy their proven framework, they continued to be an instrumental factor in identifying and activating growth opportunities for entrepreneurial businesses all over the world.
    To acknowledge this and to continue realising the opportunities the business landscape presents to their client partners, in 2020, Fogg evolved to become Opportunus. Alongside business consultancy, Chris’ expertise and entrepreneurial spirit inspired him to create the retail technology platform, Everywalk.
    Chris Fogg’s diverse work has won multiple accolades, one particular project being recognised as a ‘world first.’ Chris has also been a key contributor to industry associations and broadcast media including D&AD and the BBC. More recently, he has been invited as a guest lecturer for postgraduate courses at leading business schools such as the University of Warwick and the University of Manchester.
    The B Word marks the first in his Not Not Books series where Chris shares his wealth of expertise to inspire others to realise their business and professional potential.

    See this thinking in practice

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