The Not Not Books
A series of professional and academic books focusing upon the applied real power of the hottest topics in business.
In order to fully immerse yourself in the contents of these books, you first have to remove the ‘subject.’ This act of putting aside broad business terms such as ‘branding’ aims to strip away the intellectualisation of the subject matter, instead replacing it with a direct focus on the power of its application.
In ten, fast-paced, insightful and energetic chapters, The B Word provides a refreshing perspective on improving business performance. From his global perspective, Chris Fogg, CEO and Founder of Opportunus, identifies approaches that have had transformational influences upon professionals and entrepreneurial businesses worldwide.