Repurposing a national institution to inspire a new generation
Caravan and Motorhome Club
The Club’s executive team had ambitions of growing its already significant membership and identified a need to broaden its reach and attract new audiences. Part of the new strategic direction was to rename The Caravan Club to The Caravan and Motorhome Club.
SectorLeisure & Tourism
“In the world of the ordinary, Opportunus shine out as beacons of enlightenment – they don’t just give you what you need, or think you need, they are passionate about making sure you know the art of the possible. It’s simple – they give a reason to keep coming back”
Head of Communications
The Club’s executive teams challenged us to create a coherent and engaging platform that could be applied to the many facets of the organisation and give the new strategy gravitas and relevance across its increasingly broad stakeholder groups.
With a strong platform in place, we continue to help the Club articulate its overarching proposition and engage its audience.
From creating and activating highly focussed marketing campaigns to defining new and unique B2B and B2C propositions, we work closely with the leadership team to drive sustainable growth strategies across all facets of the Club.