Delivering tangible value and market leadership
Linde Material Handling ranks among the world’s foremost manufacturers of forklift trucks and warehouse equipment and is the market leader in Europe. From the outset, we have been an integral part of their brand development and sales and marketing strategies in the UK working to transform the way the business communicates to both external customers and internal stakeholders.
As Linde’s brand and marketing communications agency, we handled their brand and business initiative development as well as confidential, business critical strategies.
Appointed during the onset of a global recession we are proud to have been a part of their continued growth against the market, ensuring they retained their position as market leaders.
Having delivered significant value for the UK business since 2010, we were recommended to the international communications team, headquartered in Germany and had the great privilege of being appointed as the first agency outside of Germany to work on the global brand.
Working in collaboration with the teams across 17 countries, the challenge was to bring cohesion across a number of propositions and deliver global campaigns for the business transforming their approach to customer engagement.
We approached Opportunus wanting to create a common identity and increase market awareness for our Used Trucks business throughout our network in Europe, Asia and US. They have taken us outside the general paths we would have usually taken and have created a more friendly and attractive way to communicate with our customers. Above all they have created a universal image which works globally and has federated our network around the same concept.”
“I can highly recommend Opportunus based on the tangible value they have added to our business. A key aspect of the quality of the work they produce is their approach to really understand what we are aiming to achieve as a business – this ensures the output produced always goes beyond the specific individual brief and it is practical and easy to execute. The team quickly understood we needed a different approach and recommended a practical solution that has genuinely transformed the way we communicate to our customers.”
Sales and Marketing Director