Key locations for navigating the wellness markets

With the rise in consumer interest and purchasing power across the global wellness market, there are incredible opportunities for companies within this sector, especially as spending on personal wellness begins to boom again after the stagnation brought on by the Covid-19 crisis.

The pandemic has highlighted the importance of physical and mental wellbeing for many, which is contributing to the wellness markets ongoing growth and as a result, has led to powerful expectations emerging. McKinsey have structured how consumers view wellness into “six dimensions” covering the pursuits of; better health, better fitness, better nutrition, better sleep, better appearance and better mindfulness. When looking to expand a business, it is important to acknowledge that certain nations have slightly differing wellness priorities, reflected in their comparative spending across these six dimensions.