Thinking

Sharp talk, loose imagination. Our articles cover what we’re thinking, questions we’re asking and opinions we have to offer a refreshing perspective on what matters to you most.

Insight vs. Instinct

Read more

Brand Strategy vs. Marketing Strategy

Read more

5 Questions to ask yourself before starting a Branding Project

Read more

Brand Decisions

Read more

Brand Identity: Design in a Digital Age

Read more

Brand Investment

Read more

Brand Personality

Read more

Brand Promise

Read more

Brand Strategy for North West Businesses

Read more

Brand Values: Bringing Your Brand to Life

Read more

Branding Passion

Read more

Helping You Set Up Your Brand

Read more

How Should SMEs Approach Building a Brand?

Read more

Building a Strong Brand

Read more

All For One, One For All

Read more

5 Tips to Find Your Brand’s Uniqueness

Read more

Data vs. Creativity

Read more

Building Brands

Read more

Verbal Identity

Read more

Brand Authenticity

Read more

What makes Apple successful?

Read more

What the *&%$ is an NFT?

Read more

The opportunity in the EV market

Read more

5 Lessons from Opportunus Founder’s book: “The B Word.”

Read more

The Power of Design in Your Brand

Read more

The Importance of B2B Branding

Read more

2021: Opportunus’ Year in Review

Read more

Ads and the City

Read more

The Hedgehog Concept - How focusing on what you can be the best at leads to monumental growth

Read more

The Old Bank - Creating a brand for a bar and restaurant with a unique story

Read more

Unit Chambers - From naming strategy to the fastest growing barristers chambers

Read more

Why has Tesla’s brand proposition succeeded with $0 advertising spend?

Read more

Load more

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.