Where do the wellness opportunities lie?

Tailor your offerings to these markets and extract maximum value from them.

The global wellness market is estimated at more than $1.5 trillion, with an annual growth rate of 5 to 10 percent. This rise in both consumer interest and purchasing power presents tremendous opportunities for companies, particularly as spending on personal wellness rebounds after stagnating during the COVID-19 crisis.

This report looks at the key markets for wellness companies to target and discusses key market segments within the wellness economy which we have identified as prime wellness opportunities. These statistics reflect a positive trend towards investing in and valuing wellness as a concept. This trend was inevitably heightened as a result of the COVID-19 crisis, something that the Global Wellness Institute (GWI) has described as a “wake up call to focus on wellness.”

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