Inspiring 2000% growth in 8 years

Equity Release Supermarket

We began working with the Founder when the business was still in its launch phase. As a new entrant to the market armed with a bold ambition for the business, and how it could influence significant improvement for the wider market, we worked strategically to define and visualise his vision in a way that captured a unique, defensible position in the market and maximised the engagement of its audience.

Partnership since 2012
Location Cheshire, UK
Sector Financial Services

Our strategy defined a new approach to marketing that revolutionised how the business engaged its audience and was instrumental in driving its early success.

We have continued to work closely with the Founder, managing the businesses growth through two life stages. From being initially engaged to support the go to market activity we have since worked with the business across all functions encompassing business consultancy, brand strategy and design, marketing and more recently, a large-scale digital infrastructure project.

 A major, yet simple, factor in the success of the relationship is in how close we have worked with the Founder/CEO. Weekly face-to-face meetings combined with his agility over the larger competitors have ensured significant momentum in bringing new ideas and initiatives to market quickly and with significant impact.


“Opportunus have been instrumental in our success. They quickly understood our niche marketplace and not only that but were able to see the opportunities therein. Thank you all for the work so far… and for the promising future, we are all looking forward to”

Mark Gregory

Founder and CEO