Building the fastest growing chambers in the UK

Unit Chambers

Having identified an opportunity to create a more focussed and digitally enabled barrister’s chambers, the Founder's of the business approached us to help them define their opportunity and bring their vision to life. The objective was to disrupt the status quo and create a brand that both articulated their vision and represented the needs and wants of the next generation of barristers.

Partnership since 2020
Location Liverpool, UK
Sector Legal Services

“We have loved every minute of our partnership with Opportunus . In July 2021 the team worked with us with on the creation of a new portfolio of brands for our law firm start up – Unit Chambers and Unit Law. They helped us go from “paper to launch” in literally 6 weeks and and initially supported the development of a new brand identity as well as the creation of a new website and digital and social media plan”

Lisa Edmunds

CEO & Senior Consultant Barrister


The approach to creating the brand strategy was to adopt principles from post-modernism. While the business wanted to disrupt the status quo and demonstrate a new approach, it was important to acknowledge the heritage of the sector an not to create something so new and different that it was unrecognisable in the market.

Our strategy in devising the brand architecture, positioning, naming strategy and value proposition was to adopt some of the tactics and vernacular already established in the market but build upon it. In doing so we created a proposition that is truly differentiated and more attractive by demonstrating the new approach that delivers greater value to their audience.

The naming strategy we devised has a unique duality in its meaning:

  • The family unit which references the type of law
  • The togetherness, collective expertise and camaraderie of the chamber’s barristers/staff

The name also has a cache and differentiation, a real stamen of intent to disrupt and be wholly non-traditional. It has a real purpose and authority which reflects the business side of the organisation.

Following the highly successful launch of the business, just six weeks after our first conversations, we continue to work closely with the founders to support their growth and expansion through the next life stages of the business.


“After a year into our new venture, we are well on the way to achieving our vision of becoming the fastest growing family law specialists in the UK. A huge thanks to all the team at Opportunus, for their support, advice and guidance. Choosing them as our brand and digital partner was the best move we made.

Opportunus have been real superstars and support us on a daily basis helping us to grow our digital brand footprint as well as showing us how to use social media in a way to build trust with our many clients. Opportunus also help us with data analysis so we can analyse data and trends to ensure our digital marketing strategies are both smart and successful. The results and numbers speak for themselves.”

Roger Draper

Executive Chairman