600% growth through global expansion

AdParlor

AdParlor, now the world’s largest video and social performance advertising platform, appointed us ahead of some leading agencies in the US to visualise the CEO’s vision and explore how the brand could provide a platform to help drive its global expansion.

Partnership since 2012
Location New York, USA
Sector Technology
AdParlor

“The outcome was much clearer, more compelling story and brand architecture that is benefitting all of our communications, and inbound sales leads coming through our website have increased dramatically. We’re delivering what we always wanted to deliver with a great brand and it’s turning in to awesome growth!”

Ben Legg

Global CEO

AdParlor
AdParlor

We identified the opportunity to establish a clear proposition that would enable differentiation and clarity in a highly competitive and aggressive market, capture their unique culture and simplify their complex technology in an engaging way.

Having established the brand and product architecture, our work with the executive team refined the corporate strategy and subsequent product propositions. The result was a platform that simplified their corporate narrative and provided more clarity and ease of understanding for customers, partners and investors.

The strategy and enhanced marketing infrastructure we established helped the business redefine the industry in which they operate and leveraged significant growth opportunities by enabling expansion into new global territories.