Brand strategy engineered to drive growth


Having experienced strong growth over recent years, and with significant ambitions for the future, the owners felt the business had outgrown its brand and needed a verbal and visual identity that reflected its bold vision and next life stage.

Partnership since 2020
Location Cheshire, UK
Sector Engineering

With a reputation for delivering highly innovative solutions for a portfolio of household brands, the business needed a strong brand to help it demonstrate its growing capability and be able to compete with larger, more established competitors to enable it to tender for the larger scale contracts it aspired to win.

Through the insight phase, we discovered that decision makers were prioritising reliability and the ability to deliver a solution over other factors such as price. We therefore devised a message platform: Engineered to deliver. This became a key factor in building the brand and provided the business with a flexible messaging system that enabled it to present its significant and varied value.

The visual identity we developed built on the overarching positioning by creating a strong, assured look and feel that established trust and reinforced the businesses capability.

“If you are after a business with a team that has the ability, vision and drive to transform your brand and marketing strategy then choose Opportunus. They have been highly attentive to our needs and we are delighted with the work they have undertaken for us. We were lacking and lost with our brand and marketing strategy prior to engaging with Opportunus and are now in the position where we have a brand we are all bought into with a marketing strategy we feel in control of. 100% advocates of Opportunus, would highly recommend. Total professionals.”

Mark Poulton